Event/ Project Management
QUEENSTOWN WINTER FESTIVAL
Restructuring the creative direction, staffing and strategy of a long running festival. Within 8 months had executed a rebrand, programmed and delivered a new programme with new innovative events, upgraded locations including all mountain activities and delivered a festival that attracted over 45,000 attendees, gained $1.25m of earned media, injected over $4.4m into the local economy & had an online reach of 89 million.
Year two under my direction achieved a reach of 151 million people, and attracted over 57,000 attendees - 46% of which were local which pretty much totals the population in the region! Moving on after two years under my supervision, I leave the festival with a robust strategy for longevity, fantastic staffing, solidified trust and a much healthier bottom line!
Part of the 6 person commercial management team of an organisation running all operational functions of the Edinburgh University Student Association buildings; Teviot, Potterrow, Pleasance & Kings Buildings. The organisation turned over £9m annually with my role contributing to the development of our annual commercial strategy and venue positioning, including large scale refurbishments/ rebuilds.
As a Department head I was responsible for all departmental objective setting, aligning with and contributing to the wider organisational strategy and subsequent commercial strategies.
Strategy planning is constant and fluid within my role with Insider Festival and Events, with us always sticking to, and never compromising on the quality of the offering people expect from our boutique Highlands Festival
Whilst working with The GRV, I was instrumental in writing the business case for our longer term strategy.
We ran 40 shows daily during Fringe operations and opened a successful club, film production house and exhibition space in the remaining 11 months of the year.
Finalist for ‘Best Events Professional 2018’ at national the NZEA awards
Including Methodology, objective setting, risk, cost, and time management. managing teams, financial planning and analysis, communication, training and all aspects of operation.
I've managed a large number of projects from creation to completion. Projects include a vast range of events, festivals, event production, media partnerships, objective delivery, strategy delivery, organisational restructures.
I'm a very organised individual with a level headed, problem solving mind set.
I'm a strong leader with a natural ability to create rapport and inject creativity and enthusiasm into projects.
'Best Live Music Provision' winner across all UK Student Unions Winner, 2014 & 2015
Having worked with a number of venues and festivals, I have a wide range of programming experience. I'm focused on delivering a programme that suits the particular demographic I am providing for, basing decisions on national trends, touring circuits, available resource and audience expectation and feedback.
I have good relationships with UK & NZ based Live, DJ and PA agencies.
I have great personal relationships with music managers, record labels, music publishers, PRS agencies, cultural magazines, festivals and many, many musicians.
As Director of the Queenstown Winter Festival, I’m responsible for all elements of programming. 2018 saw an uplift in our musical programming where we staged multiple gigs including: The Black Seeds, L.A.B, The Feelers, Maala, Leisure, Hollie Smith, Nadia Reid, the Killergrams, Tiki Taane, the Sweet Mix Kids, The Frank Burkitt Band, Yoko-Zuna and many more. Year two introduced a festival line up that included Trinity Roots, Ladi6, Hot Dub Time Machine, Mitch James, L.A.B. and many others.
The Pleasance Sessions
Brand Development & Campaign Roll out for a number of new regular club nights including 'Club Together' and 'Shuffle'
Hosting Edinburgh's biggest weekly cheese club night, 'The Big Cheese' - a staple student institution for the past 18 years with act bookings ranging from S Club, The Vengaboys, McFly, Atomic Kitten and Radio 1 DJs.
Hosting a huge number of promoter hired club nights in a variety of venues ranging in capacity from 150 - 1200. An example of some acts we have hosted have been: Mr Scruff, Duke Dumont, Ellie Goulding, Chase n' Status, Tourist, and many, many more.
I have both programmed and hosted promoter shows in a number of venues. The Pleasance Sessions is a purely Scottish music festival, whereas other venues have hosted a number of national and international acts, such as: Tinie Tempah, Foxes, Laura Marling, Leanne la Havas, Benjamin Francis Leftwich, This is the Kit, LAU, The Twilight Sad, Fatherson, Biffy Clyro, and many, many more.
Programming for Insider Festival is done as a collaborative effort with all acts chosen to compliment and challenge their surroundings. For example, 2016 will see Scottish Album of the Year Award winner Kathryn Joseph play an organ in an intimate church environment, and Roddy Woomble of Idlewild play acoustically by loch side.
Hosting and producing a number of internationally renowned comedians including: Patrick Monahan, Daniel Sloss, Paul Foot, Abandoman, Frisky & Mannish, Chris Ramsey, Ed Gamble, Jim Jeffries amongst many others.
New Zealand based comedians including: Ben Hurley, David Correos, Mel Bracewell, Hayley Sproull, Core Gonzalez Macuer, Paul Ego and Jeremy Corbett
Larger venue based Projects Include:
Graduation Ball with burlesque, ceilidhs, casinos, swing bands, jazz bands, bespoke entertainment such as face and body art, chocolate fountains and photobooths. Dinner for 300- 800 is served at Graduation Ball.
Freshers Weeks (x9) encompassing over 400 events within an 8 day period, including: a programme of See the City events, society events, club nights, dance shows, theatre runs, live music, laserquest, ceilidhs, DJ sets, headphone parties, and a huge variety of events.
QUALIFICATIONS & MEMBERSHIPS
Event Management, BA - achieved with distinction
MDP Qualifications in the following modules: Change management, performance management, time management, customer service, action centered leadership, the role of a modern manager, continuous improvement
ILM Level 5 Completion, including modules in: Managing recruitment and individual development, managing improvement, making a financial case, developing the reflective manager
Guest Lecturer Napier University, Edinburgh Colleges, Toi Ohomai Tauranga
Member of the SMIA (Scottish Music Industry Association) and NZEA